Perpetual Payments - VoicePay.TV

VoicePay TV

VoicePay TV is a new payment processing service that enables any product or service to be sold instantly via any TV or IPTV programme. The VoicePay network already covers over 50 countries and is fully integrated with the Visa and MasterCard networks.

The system enables retailers who have signed up to the service to place a VoicePay logo, free-phone number and unique VoicePay product code into any video advertisement. When a customer sees an advert showing a product they wish to buy, they call the VoicePay number and authorise the transaction by ‘signing' for purchase with their voice. Voice Commerce Group's technology creates a unique ‘voice signature' for each customer - complex devices consisting of an individual's voice biometrics as well as their purchasing history, trends and location patterns.

Retailers benefit as there is a much shorter gap in the purchasing lifecycle between grabbing a customer's attention and selling them the product - they no longer need to rely on the customer to remember their advert or product before visiting the retailer's website at a later date. Voice signatures are highly secure as they are unique to every individual and cannot be imitated - even by recording someone's voice - mitigating the risk of loss from fraud for the company. Businesses also stand to see a much greater and measurable return on investment from advertising - all incoming calls from customers can be traced back to product codes from exact adverts and locations, allowing businesses to monitor the effectiveness of certain campaigns.

In addition to opening up a new revenue channel to broadcasters and advertisers, VoicePay TV particularly benefits small business owners who use IPTV systems such as YouTube to promote their products, as it enables them to easily and quickly make money from those short broadcasts...

For customers, the risks of phishing and ID theft are vastly reduced as they no longer need to input their credit card details to purchase goods. Once they have signed up for a VoicePay account they can buy goods with a VoicePay code anywhere, at any time, anonymously. New customers can create a free-to-use VoicePay account which can then be used with their unique voice signature. The customer also nominates a credit or debit card that they wish their voice signature to be linked to. To make purchase customers simply call and sign for any purchase using their voice signature. Removing the need to provide credit card and delivery details online or over the phone also significantly reduces the time is takes to complete a purchase, benefiting time-sensitive transactions such as attempting to buy sought-after concert or gig tickets as soon as they go on sale.