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Glossary - Verified by Visa

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A Visa program designed to provide online merchants the added security of having Issuing banks authenticate their individual cardholders and qualify their online transactions for fraud protection or chargeback. The Visa brand name for their service that uses the 3D-secure standard. See also: authentication, MasterCard SecureCode.

Verified by Visa is a new security system that tells on-line retailers and banks that you are a genuine cardholder when you shop on-line. It allows you to use a personal password to confirm your identity and protect your Visa card when you use your card on the Internet, providing greater reassurance and security.