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Accepting Online Payments with Perpetual Payments

For any business, accepting payments online provides major benefits. Customers increasingly expect this facility and it can improve your cash flow significantly.

It's easy to accept cheques or invoices for your online sales and to process payments in the traditional way. However, because buyers often use the Internet for an immediate service, most purchases are paid for with credit and debit cards. To accept cards online, you would usually have to make special banking arrangements. With Perpetual Payments however the process is seamless and easy!

Online payments by credit cards and debit cards are "card-not-present" or CNP transactions. There can be higher risks of fraud with this type of payment and banks usually insist that you to operate within a strict and well-defined set of rules - sometimes they require upfront security deposits before they will even consider you. Other times they will just decline your application without explanation.

Electronic payments can benefit your business by expanding your customer base, improving your cash flow, reducing your costs, enhancing your customer service and improving your competitive advantage.

Five reasons why online electronic payments improve customer service - the five 'Cs'

  • Choice - with Perpetual Payments you can offer a wide range of payment options
  • Convenience - no requirement for invoices, cheques, cash and BACs
  • Concessions -discounts provided thanks to the reduced overheads encourage online purchases and progress the perception of value
  • Competitive advantage - if you don't offer the full range of payment options but your competitors do, what impression will that give about you?

Five reasons why Perpetual Payments can improve your profitability

  • Convenience - reducing overheads taken up by invoices, cheques and cash
  • Fast - credit cards enable instantaneous purchases
  • Improved liquidity - reduces the cash flow issues created by 30-day invoicing
  • Expansion - add additional payment options via the phone, mail order and Internet and increase your consumer base. More customers = more revenue.
  • Competitive edge - match and beat the offerings of your competitors

Web Merchants need to be able to process internet and MOTO (mail order, telephone order) payments. Perpetual Payments support almost every industry sector. Web Merchants across all sectors, ages and sizes are taking advantage of perpetual Payment's eCommerce solution, we have helped other businesses and individuals with their online business and payment requirements - will you join the revolution?

To sign up all you have to do is enter a few details onto the Perpetual Payments Online Merchant Application Form. The process usually takes a couple of minutes. Why not apply today?